Beyond reviews, if you want to truly maximize your online presence, you will want to get a handle on your listings.
It is crucial to have your family law firm listed in as many authoritative websites as possible. Remember, this is a key area for off-site SEO.
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Simply listing your firm on a small number of relevant sites is no longer enough, particularly in such highly competitive niche as family law. Pay particular attention to the following:
Find Law
SuperLawyers.com
Avvo
Martindale
But there are dozens of listing sites beyond the legal niche that play an important role.
Having correct and consistent information plus that all important link to your website from dozens of listings sites can be a straightforward and impactful approach to improving your online reputation and SEO.
The more accurate and consistent the information about your law firm, the more Google’s algorithm will trust its authority. The higher the trust, the higher your firm will rank in family law related search results. The higher you rank, the more likely that a prospective client will find you and reach out concerning their issues.
To keep the information accurate and up to date, you need to manage these listings. From unapproved customer edits to bad actors publishing fake reviews, there is no shortage of things that can undo your hard work. If you’re not on top of your listings across the internet, this incorrect information can find its way into other business listing sites, leading to missed opportunities, doubting prospects and lower search rankings.
To do this, you’ll need a listings management tool that allows you to create, manage and update all your listings across the internet. Such tools can:
Update information across listings from a single dashboard
Save you time from searching for all possible listing sites
Deliver seamless updates
Access Google Insights
View executive reports
LaMP has a highly effective tool for managing your listings across dozens of authoritative websites.
WANT TO LEARN MORE? DOWNLOAD OUR DEFINITIVE FAMILY LAW FIRM REPUTATION MANAGEMENT GUIDE
Ready to get started? As a law firm marketing agency, Law SEO Experts helps law firms with their digital advertising and online marketing needs. Reach out today to speak to our team of qualified law firm marketing experts, so you can focus on what matters – winning cases and running your law firm!